Dato' Jeff Kua is responsible for overseeing the sales and operations team, which responsibilities include the sales and logistics management of physical gold products that have been purchased and sold.

​He began his career with Betta Sdn. Bhd as a Sales Representative, distributign electronic dictionary devices for the Northern Region in 1997. In 2002, he joined Cadbury Confectionery (M) Sdn. Bhd as a Sales Representative for the Johor Region where he was responsible for distributing confectionery. In 2003, he co-founded T&P Distributor Sdn. Bhd, which involved in the distribution of consumer product in Kluang, Johor. He later resigned from his position in this company in 2004.‍

In 2004, he co-founded Perniagaan Khoon Hooi, which has discontinued in 2005. In 2006, he founded Perniagaan Kwang Hooi and subsequently discontinued in 2007. In 2006, he joined Taiko Metal Sdn. Bhd as Chief Operating Officer where he was responsible for overseeing the processing of scrap metals and electronic waste.

Dato' Jeff Kua has been involved in the physical gold industry since 2008. While other gold dealers are still grounded in their dealing within their own networks, Dato' Jeff Kua foresaw something that ordinary people couldn't see, leading his first company beyond its role as just a trading company.